About
A seasoned Senior Copywriter with a Master’s degree in German Literature (Ruhr-Universität Bochum). With over two decades of experience across creative agencies such as TryNoAgency, 480Hz, Digitas Pixelpark, and DDB, Hendrik develops integrated campaigns and content with a strong conceptual and strategic foundation.
Work
Berlin, Berlin, Germany
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Summary
Leading copywriting across integrated campaigns and digital content for a data-driven, “no‑bullshit” Berlin-based agency serving major clients across brands and performance channels.
Highlights
Concept and execution of copy for integrated campaigns including TV, digital, social media, OOH.
Guided creative direction aligned with the agency’s data-forward 'always measure the magic' philosophy.
Worked across high-profile clients such as N26, FC Bayern, MisterSpex, Fashionette, Strato, and more.
Bonn, North Rhine-Westphalia, Germany
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Summary
Led the copywriting team, overseeing concept development, campaign ideation, and execution across digital and traditional media.
Highlights
Managed and mentored junior copywriters.
Developed creative strategies aligned with client needs and agency standards.
Hamburg, Hamburg, Germany
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Summary
Crafted digital-first copy for campaigns and deliverables across clients, embedding digital strategy into creative writing.
Highlights
Created digital copy aligned with broader marketing strategies.
Worked collaboratively with designers, strategists, and technologists.
Cross Contacts
|Freelance Editor
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Summary
Authored research-based editorial content, blog posts and articles.
Schönmakers
|Garbageman
Kempen, North Rhine-Westphalia, Germany
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Summary
Performed manual waste collection services.
Skills
Copywriting & Creative Strategy
concept development, creative campaign development, copywriting, digital copywriting, writing, online content creation.
Integrated Advertising
advertising, campaigns, creative strategy, marketing strategy, online marketing, digital media, social media marketing, outdoor advertising, radio advertising, TVCs.
Leadership & Team Management
team leadership, team lead copy.
Editorial & Content
editor, editorial, customer magazines, blogging, web content writing.
Digital & Social
facebook marketing, internet strategy, digital strategy, social media, POS.
Presentation & tools
microsoft powerpoint.